press clippings
Monday, 20 Apr 2009
don't damage your business by illegal advertising
You may remember Mel Gibson's gift in the movie What Women Want - with the power to hear everything women were thinkning, he came up with a killer advertising campaign. Perhaps businesses which advertise could do with this kind of foresight when it comes to complying with what the regulators want.
In recent months, financial institutions and a variety of other businesses have received lots of bad press. Yet, particularly in recessionary times, good publicity is paramount for businesses, and advertising can assist a great deal in balancing the public face of a business.
However, in a recession, businesses can find themselves in a catch 22 situation: they don't have cash to advertise but advertising brings in business and cash...