trade marks

While some types of intellectual property are of use to only certain kinds of business, Trade marks can be of use to all businesses. The aim of a trade mark is to protect the goodwill and reputation of a name or a logo (whether it relates to a business as a whole or a particular product or service). Therefore, this kind of protection is relevant to the smallest business as well as the largest.

Trade marks can be registered in different countries and there are different types of registrations available depending on which countries your business trades, or plans to trade, in. For most UK SMEs, either UK or EU registration is sufficient, but broader registration is also available.

Once registered, a trade mark is an asset that can be dealt with and sold as an asset. It can be licensed as a whole or in part.

We help our clients determine what trade mark protection is appropriate for them, register trade marks for them and then help them manage their trade marks through licensing, selling and enforcing them.